Viennacontemporary Art Fair
In 2015 VIENNAFAIR was rebranded viennacontemporary and changed its location to Marx Halle Vienna. This opened up the opportunity to give it its own look and feel. In the challenging first years of its inception we tried to keep visual consistency in a way that still allowed for variation. One of the key features of the identity was a fresh color every year. As the client was always very concerned about the graphic design overwhelming or interfering with the art we toned everything down and in the end had a system that relied purely on typography and color.