Gastland Österreich Buchmesse Leipzig 2023

The Hauptverband des Österreichischen Buchhandels initiated a competition for the design of a logo and identity for the Gastland Österreich initiative. The visual identity is based on a series of words form the Austrian dialect that translate into “more than just us”. It is meant to convey a sense of openness to what is beyond your own borders, to think outside the box and broaden your horizon.

The logo is designed to be legible, hint at typewriter aesthetics to make the connection to writers and authors and remain as flexible as possible for a variety of applications. These applications ranged from simple folders and merchandising to a program website, a fair stand that included a 3D sculpture that was made based on my idea as an entry point and eyecatcher.

Branding Editorial Design Exhibition Design Signage

LED Sculpture at the entrance of the Gastland Fair Booth

Animation showing the Gastland logo variations

Citylight campaign around Leipzig

Postcards at the fair

Tote bag for goodies and giveaways

Website showing the author portrait series by Ingo Pertramer

Website mega menu

Website section showing a short bio and a photo of contributors

Buttons as giveaways

Flag outside the fair

Fair booth designed by Heimo Schimek and Dörte Kuhlmann

Panel discussion with logo backdrop

Citylight-Campaign in City of Leipzig
Photography by Ingo Pertramer

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